Ukuhlanganiswa kwe-CRM Kwabasebenzi Bezikweletu | SA Workflow Guide
Bona ukuthi ukuhlanganiswa kwe-CRM kuxhumanisa kanjani idatha ye-bureau nepayipi lakho lokuboleka, kunciphisa ukungena mathupha, futhi kuthuthukisa izikhathi zokushintsha izinqumo zekhredithi.
Ochwepheshe bezikweletu eNingizimu Afrika bathembele kuma-CRM ukuze alawule ubudlelwano bamakhasimende, alandelele izicelo, futhi adlulise amadili ngokushesha. Nokho idatha edonsa izinqumo zezikweletu - imibiko yehhovisi evela ku-Experian, Datanamix, TransUnion, XDS, kanye neCompuscan - ngokuvamile ihlala ekuhambeni komsebenzi okuhluke ngokuphelele. Abahloli bangena kumaphothali ehhovisi, balande ama-PDF, futhi bahlole izinhlelo zokusebenza kumaspredishithi noma amathuluzi azimele. Umphumela walowo msebenzi ungagcina uthayiphelwe ku-CRM, kodwa ukuxhuma kuyasebenza futhi kuntekenteke. Lokho kunqanyulwa kudala ukufakwa kwedatha okukabili, ukubambezeleka, nokubonakala kwamapayipi okungaphelele neze. Okunye kuyindlela edidiyelwe: ukuxhumanisa idatha yehhovisi kanye nemiphumela yokuhlola ngqo ezinhlelweni lapho usuvele uphethe amakhasimende namadili. Lesi sihloko sichaza inkinga, ukuthi kusho ukuthini ukuhlanganiswa kwe-CRM ekusebenzeni kwesikweletu, nokuthi kuzisekela kanjani izinqumo ezisheshayo kanye nokugeleza komsebenzi okuxhunyiwe.
Inkinga yokuhamba komsebenzi Enqanyuliwe
Ekusetheni okujwayelekile, i-CRM ibamba ubudlelwano nokubuka kwepayipi. Umthofu namakhasimende afakiwe; izigaba zingase zibonise “uhlelo lokusebenza olutholiwe,” “ngaphansi kokuhlolwa,” noma “isinqumo silindile.” Kodwa ukuhlolwa kwekhredithi kwangempela kwenzeka kwenye indawo. Umhloli ushiya i-CRM ukuze acele umbiko ku-bureau eyodwa noma ngaphezulu, alinde i-PDF, bese eyifunda futhi ayihumushe — ngokuvamile ngohlelo lokusebenza oluhlukile noma kusipredishithi. Izibalo ezibalulekile kanye nesinqumo ekugcineni bese kufakwa kabusha ku-CRM ukuze ipayipi libuyekezwe. Ukudonsa kwehhovisi, ukuhlolwa, kanye nesinqumo akuyona ingxenye yerekhodi le-CRM;ziyizinyathelo ezihlukene okumele othile azixhume mathupha.
Lokho kuhlukana kunemiphumela ebonakalayo. Konke ukunikezwa phakathi kwamasistimu kuyithuba lokubambezeleka noma iphutha. Ulwazi lungabhalwa ngokungeyikho, lukhishwe, noma lufakwe ngokungahambisani. Izigaba zamapayipi zingase zingabonisi isimo sangempela sohlelo lokusebenza uma izibuyekezo zikhohliwe noma zilibaziseka. Uma umphathi ebheka i-CRM, ubona imininingwane yokuxhumana nesiteji kodwa hhayi idatha eyisisekelo yekhredithi noma umcabango wesinqumo. Umkhondo wokucwaningwa kwamabhuku wokuhlolwa kwezikweletu uhlala endaweni eyodwa; iklayenti nokubuka kwepayipi kuhlala kwenye. Ukuvumelanisa lokhu okubili ngokubika, ukuthobelana, noma ukuphatha izingxabano kudinga umzamo owenziwa mathupha.
Inkinga ijwayelekile kunoma ubani oke wazama ukuphendula umbuzo olula njengokuthi “Zingaki izicelo ezilindile ku-bureau pull?” noma “Imaphi amadili anqatshiwe ngenxa yokufinyeleleka?” lapho impendulo incike idatha kwenye uhlelo. Imibiko yamapayipi namadeshibhodi e-CRM abonisa izigaba namadethi, kodwa awakwazi ukukhombisa ibhodlela langempela - ukuhlola kubambezeleke kulayini, noma izinqumo ezenziwe kodwa ezingakaboniswa ku-CRM. Ezinkampanini ezicubungula umthamo obalulekile, lokhu kuhamba komsebenzi okunqanyuliwe kuba umthombo oqhubekayo wokungasebenzi, ukulandelela okugejiwe, kanye nengozi yokuthobela uma indaba egcwele yohlelo lokusebenza isatshalaliswa kumathuluzi amaningi.
Kusho Ukuthini Ukudidiyelwa Kwe-CRM Ngokusebenza Kwezikweletu
Ukuhlanganiswa kwe-CRM kulo mongo akukhona nje ukuvumelanisa imininingwane yokuxhumana noma imisebenzi yokungena. Kusho ukuxhuma ukuhamba komsebenzi wokuhlolwa kwekhredithi ku-CRM ukuze idatha yehhovisi kanye nemiphumela yezinqumo igeleze ngokufanayo.indawo lapho uphatha amaklayenti kanye nepayipi. Umgomo uwukwenza ukuhlolwa kwekhredithi ingxenye yepayipi, hhayi inqubo ehlukile efingqiwe kamuva ye-CRM.
Uma ukuhlanganiswa kwenziwa kahle, ukuhola noma isicelo ku-CRM kungabangela noma kuxhunywe ku-bureau pull. Imiphumela yalokho kudonsa - idatha ehlelekile, hhayi nje i-PDF - ingatholakala kumongo ukuze abahloli nabaphathi bobudlelwano babone imininingwane yesikweletu eceleni kwerekhodi leklayenti. Imiphumela yokuhlola nesizathu sesinqumo kungabhalwa emuva ku-CRM ukuze izigaba zamapayipi, amanothi, nomlando kubonise lokho okwenzeka ngempela. Izithenjwa zedokhumenti nombiko zinganamathiselwa koxhumana naye olungile noma isivumelwano, ukuze indaba ephelele yesicelo ibe sendaweni eyodwa.
Inani liyaqongelela. Ngaso sonke isikhathi lapho ukuhlola kuqedwa futhi umphumela ugeleza ubuyela ku-CRM, umzila wepayipi uba nembe kakhudlwana futhi isidingo sokubuyekeza mathupha siyehla. Ngokuhamba kwesikhathi, i-CRM ishintsha isuka endaweni lapho imiphumela yekhredithi ifingqa khona mathupha ibe endaweni lapho ibonakala khona ngokuzenzakalelayo. Isetshenziswa amafemu ahlelekile futhi yakhelwe ukwenza izinqumo zezikweletu eziphindelelayo, le ndlela inciphisa isidingo sokushintsha amasistimu futhi ufake kabusha idatha, futhi igcina ukubonakala kwepayipi kuhambisana neqiniso.
Amaphuzu Abalulekile Okuhlanganiswa
Ukuhlanganiswa okusebenzayo kuthinta amaphuzu amaningana ekuhambeni komsebenzi wekhredithi. Ukuqonda lokhu kusiza ochwepheshe bezikweletu bacacise ukuthi yini abayidingayo futhi bahlole izixazululo.
Ukuhola noma ukufaka isicelo njengesicuphi. Uma isicelo esisha noma umthofu ufinyelela esigabeni esithile ku-CRM, isistimu ingabonisa ukuthi ihhovisi liyadonsa.okudingekayo. Lokho kuqinisekisa ukuthi ukuhlolwa kwezikweletu kuqaliswa ngesikhathi esifanele futhi kuxhunyaniswa neklayenti elifanele noma isivumelwano kusukela ekuqaleni, kunokuba kucelwe ngokuhlukile futhi kamuva kufaniswe ngesandla.
Imiphumela yokuhlola ibuyela emuva ku-CRM. Ukukhishwa kwe-Raw Bureau kuyazwela futhi kuvame ukuhlala ohlelweni lokuhlola izikweletu, kodwa imiphumela efingqiwe, izinkomba zobungozi, nesimo sesinqumo singabhalelwa i-CRM. Lokho kungase kuhlanganise amafulegi afana nokuthi “ukukwazi ukukhokhela kuphasisiwe,” “okubhekiselwe ekubuyekezweni,” noma “kunqatshiwe - uhlu olubi.” Irekhodi le-CRM libe selibonisa umphumela ngaphandle kokudinga othile ukuthi alibhale, futhi izigaba zamapayipi zingabuyekezwa ngokuzenzakalelayo ngokusekelwe kuleyo miphumela.
Imiphumela yezinqumo yokubuyekeza izigaba zamapayipi. Uma ukuhlola sekuqediwe futhi isinqumo sirekhodwa - gunyaza, nqaba, dlulisela - lowo mphumela ungase uqhubekisele phambili isigaba esilandelayo se-CRM. Idili liya “kugunyazwe” noma “elinqatshiwe” ngokusekelwe kudatha yangempela yokuhamba komsebenzi wekhredithi, hhayi kusibuyekezo esihlukile esenziwe ngesandla. Lokho kugcina imibiko yamapayipi inemba futhi kunciphisa ukunensa phakathi kwesinqumo nokubonakala.
Ireferensi yamadokhumenti nemibiko exhunywe kothintana nabo. Ngisho noma umbiko ogcwele wehhovisi uhlala ohlelweni lokuhlola ukuze uvikeleke futhi uthotshelwe, i-CRM ingabamba ireferensi noma isixhumanisi sombiko kanye nerekhodi lesinqumo. Ngaleyo ndlela, noma ubani obuka iklayenti noma osebenza ku-CRM angabona ukuthi umbiko ukhishiwe, nini, futhi kuphi ukuthola umkhondo wokucwaninga ogcwele. Isixhumanisi silondoloza ukulandeleka ngaphandle kokuphinda idatha ebucayi ku-CRM. Ngokuhamba kwesikhathi, lokhu kudala indawo eyodwa yokubona yonke imisebenzi yekhredithikuklayenti - yimiphi imibiko eyakhishwa, yiziphi izinqumo ezenziwe, nokuthi imibhalo esekelayo ihlala kuphi - ngaphandle kokuphoqelela abathengisi noma abasebenzi bokuphatha ukuthi bangene kumasistimu amaningi.
Izinzuzo Zabahlinzeki Bezikweletu
Kubahlinzeki bezikweletu, ukuxhuma idatha ye-bureau epayipini kunciphisa umsebenzi wezandla futhi kuthuthukisa isivinini sokuthatha izinqumo. Izinhlelo zokusebenza azisami endaweni empunga lapho i-CRM ithi “ngaphansi kokuhlolwa” kodwa ukuhlola kwangempela kwenzeka kwenye isistimu ngaphandle kwempendulo ezenzakalelayo. Lapho imiphumela yokuhlola nezinqumo zibuyela emuva ku-CRM, izigaba zamapayipi zihlala zingezamanje futhi abaphathi bathola umbono ongokoqobo wokuphuma kanye nezingqinamba.
Umlando ophelele weklayenti endaweni eyodwa ungenye inzuzo. Lapho i-bureau idonsa izinsuku, imiphumela yokuhlola, nezizathu zesinqumo kunamathiselwe kuklayenti noma isicelo ku-CRM, abasebenzi bangabona isithombe esigcwele ngaphandle kokuvula amasistimu amaningi. Lokho kusekela ukuphathwa ngokushesha kwezicelo zokulandelela, izikhalazo, noma imibuzo yesilawuli. Futhi kwenza kube lula ukunakekela izindlela zocwaningo ezenelisa okulindelwe yi-NCR, ngoba isixhumanisi phakathi kwerekhodi le-CRM nokuhlola okuyisisekelo kwekhredithi kucacile futhi kuyalandeleka.
Abahlinzeki bezikweletu abasebenzisa isofthiwe yomhlinzeki wesikweletu eyakhelwe inhloso abakha idatha yehhovisi futhi basekele ukuhlanganiswa bangacindezela imiphumela yesifinyezo kanye nesimo sesinqumo ku-CRM yabo noma ohlelweni lwabo lokuqala lwemalimboleko. Umphumela uba ukufakwa kabili okuNCAne, ukubambezeleka okumbalwa, kanye nepayipi elibonisa ukuhamba komsebenzi wesikweletu kwangempela. Abahloli bachitha isikhathi esincane bebhala kabusha imiphumela kanye nesikhathi esengeziwe ekuhloleni nasekuxhumaneni kwamakhasimende. Abaphathi bathola umbono wangempela wokuthi izicelo zimi kuphi - hhayi nje “ngaphansiukuhlola” kodwa okuxhunyaniswe nesimo sangempela sokudonsa kanye nesinqumo sehhovisi. Ukunciphisa ukufakwa kwedatha mathupha nokugcina ipayipi lixhumekile kusekela ngokuqondile ukucutshungulwa kwesicelo kanye nokubonakala okungcono kukho kokubili ukusebenza nokuhambisana.
Izinzuzo Zabathengi Bezikweletu
Abadayisi bezikweletu babhekene nenselele ehlukile kodwa ehlobene: baphatha ubudlelwano nababolekisi abaningi futhi kufanele balandelele ukuthi yiziphi izicelo eziye lapho, yiziphi imibandela esebenzayo, nokuthi imaphi amaklayenti afanele ukuthi imiphi imikhiqizo. Lapho idatha ye-bureau nemiphumela yokuhlola inqanyulwa ku-CRM, abathengisi bachitha isikhathi bekopisha ulwazi phakathi kwamasistimu futhi bezabalaza ukufanisa amaphrofayela eklayenti nezimfuneko zamabolekisi.
Ukuhlanganisa kusiza ngezindlela eziningana. Lapho idatha ye-bureau ihlelekile futhi imiphumela yokuhlola itholakala noma ixhunywe ku-CRM, abathengisi bangabona shazi ukuthi umfakisicelo uyahlangabezana yini nemibandela evamile yombolekisi ngaphambi kokuhambisa. Lokho kusekela ukufaniswa okusebenzayo kwamaphrofayili eklayenti kumibandela yababolekisi futhi kunciphisa ukuthunyelwa okungenzeka ukuthi kuphumelele. Ukulandelela ukuthi yiziphi izinhlelo zokusebenza eziye kumuphi umbolekisi, nokuthi umphumela waba yini, kuba lula uma idatha yesinqumo igeleza ibuyela emgqeni. I-CRM ingabamba ubudlelwano nomlando wokuhambisa; uhlelo lokuhlola izikweletu luphethe imininingwane ye-bureau enemininingwane kanye nomkhondo wokucwaningwa kwamabhuku; isixhumanisi phakathi kwabo siqinisekisa ukuthi umbono womthengisi uphelele futhi usesikhathini.
Kumabrokerage asukile noma asuka ku-ukuhlola okusekelwe kusipredishithi, ukuhlanganiswa kwe-CRM kuyisinyathelo esilandelayo esingokwemvelo. Idatha yekhredithi ehleliwe futhi ukusebenza okuzenzakalelayo yehlise ukufunda mathupha kanye nokufaka idatha; ukuxhuma lokho kugeleza komsebenzi ku-CRM kuqinisekisa ukuthi ipayipifuthi ukuhlolwa kwekhredithi kuhlala kuvumelana. Umphumela uwukusebenzisa kangcono isikhathi, ukuncipha kwezicelo eziphelelwe yisikhathi, kanye nombono ocacile wokuthi yimaphi amakhasimende alungele ukuthi yimaphi ababolekisi. Uma iklayenti elifanayo lisebenza futhi ezinyangeni eziyisithupha noma eziyishumi nambili, umthengisi angabona ukudonsa kanye nezinqumo zangaphambili ze-CRM kumongo we-CRM, enze ukuhlola okuphindayo kanye nokumatanisa kombolekisi ngokushesha nangokungaguquguquki.
Ukucatshangelwa kokuphathwa kwedatha
Ukuxhuma idatha ye-bureau ku-CRM akusho ukulahla imibiko yekhredithi eluhlaza ku-CRM. Ochwepheshe bezikweletu baseNingizimu Afrika kufanele bahambisane ne-NCA, okulindelwe yi-NCR, kanye noMthetho Wokuvikela Ulwazi Lomuntu Siqu (POPIA). Idatha yehhovisi ibucayi kakhulu; kufanele ifinyelelwe kuphela ngabasebenzi abagunyaziwe, igcinwe ngokuphepha, futhi igcinwe ngokuvumelana nenqubomgomo nomthetho. Ukuhlanganisa kufanele kuklanywe kucatshangwa ngalezo zidingo.
Nquma ukuthi yini okufanele futhi engafanele igeleze ku-CRM. Imiphumela yesifinyezo, isimo sesinqumo, namafulegi ahlobene namapayipi ngokuvamile afaneleka ukuvumelanisa ukuze ubudlelwano nabasebenzi bokuthengisa babone inqubekelaphambili ngaphandle kokufinyelela imibiko egcwele yehhovisi. Okuqukethwe kombiko ogcwele, idatha enemininingwane yeleveli ye-akhawunti, kanye nethrekhi yokuhlola ephelele kungase kuhlale kuhlelo lokuhlola ikhredithi noma umbiko wesikweletu oseshekayo uhlelo, olunezithenjwa kuphela noma izixhumanisi ezigcinwe ku-CRM. Lokho kugcina idatha ebucayi isendaweni elawulwayo kuyilapho kunikeza i-CRM ulwazi olwanele ukuze ishayele ukubonakala kwepayipi nokulandelela. Umgomo udinga ukwazi: i-CRM ithola okudingekayo ukuze ilawule ubudlelwano kanye nepayipi; uhlelo lwezikweletu lugcina imininingwane enemininingwane kanye noxhaxha lobufakazi obudingekayo ku-NCA kanyeUkuhambisana ne-NCR.
Qinisekisa ukuthi idatha yehhovisi elibucayi iphathwa ngendlela efanele ngisho nasekuhambeni komsebenzi okudidiyelwe. Izilawuli zokufinyelela, ukungena, nokugcinwa kufanele kusebenze ngokungaguquki. Uma i-CRM isetshenziswa abathengisi noma abasebenzi abangadingi ukubona imibiko egcwele yezikweletu, ukuhlanganiswa akufanele kudalulele leyo datha kubo. Umkhondo wokucwaningwa kwamabhuku - ubani okhiphe ukuthi yimuphi umbiko, nini, futhi wasiphi isicelo - kufanele ugcinwe ohlelweni oluphethe ukuhlolwa kwekhredithi, futhi isixhumanisi serekhodi le-CRM kufanele sisekele ukulandeleka ngaphandle kokuphindaphinda okuqukethwe okubucayi. Ukuhambisana ne-POPIA yedatha yekhredithi iyasebenza kungakhathaliseki ukuthi leyo datha ibukwa kusistimu eyodwa noma ixhunywe kuyo yonke i-CRM namathuluzi okuhlola; ukuhlanganiswa kufanele kuqinise, kungabi buthaka, ukuphathwa kwedatha.
Bona ukuthi Idatha Yehhovisi Ixhumeka Kanjani Epayipini Lakho
Ochwepheshe bezikweletu basebenzisa ama-CRM ukuze baphathe amakhasimende namapayipi, kodwa ezikhathini eziningi idatha yehhovisi kanye nemiphumela yokuhlola ihlala ekuhambeni komsebenzi okuhlukile. Ukufaka kabusha mathupha, izibuyekezo ezibambezelekile, nokubonakala kwamapayipi okungaphelele kuwumphumela. Ukuhlanganiswa kwe-CRM okuxhumanisa imiphumela yokudonsa yehhovisi, imiphumela yokuhlola, nedatha yesinqumo ku-CRM yakho kunciphisa ukufakwa kwedatha okwenziwa ngesandla, kuthuthukisa isivinini sesinqumo, futhi kugcina ukuhamba komsebenzi wakho wesikweletu kuxhumekile. Noma ngabe ungumhlinzeki wesikweletu okala izinqumo zokuboleka imali noma umthengisi ofanisa abafake izicelo kubabolekisi abaningi, ukuxhumanisa idatha ye-bureau nepayipi lakho kusekela ukucutshungulwa okusheshayo, ukubonakala okungcono, nokubuka okukodwa kweklayenti nokuhlolwa kwekhredithi.
Xhumana ukuze ubhukhe idemo futhi ubone ukuthi idatha ye-bureau ingaxhumeka kanjani kumzila wakho wokulandelanisa okugcwele kanyeukuphathwa kwedatha okufanele.